In 2018, Mattel took over the Jurassic World license from Hasbro, launching their toy line for Jurassic World: Fallen Kingdom. This marked the beginning of an exciting new chapter for fans and collectors, with Mattel delivering a diverse, high-quality range of figures and dinosaurs. Known for their attention to detail and playability, Mattel’s debut line successfully captured the heart of the Jurassic franchise, combining screen-accurate designs, dynamic action features, and a variety of price points to appeal to both kids and collectors.
The Roarivores line introduced mid-sized dinosaur figures with electronic features, allowing them to “roar” with the push of a button. With sound effects combined with thrashing heads or snapping jaws , these dinosaurs became a fan favorite. Models like the Allosaurus, Baryonyx, and Triceratops showcased Mattel’s ability to combine affordability with high-quality design, making the dinosaurs interactive and screen-accurate.
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