The Jurassic World Toy License: Will Mattel’s Reign Go Up in Smoke?

Posted on 1 Comment
Mattel Jurassic World blind bags

Universal Pictures is currently developing a new movie in the “Jurassic World” franchise, with David Koepp, the screenwriter of the original “Jurassic Park” and its sequel “The Lost World: Jurassic Park,” set to write the screenplay. The announcement was made by The Hollywood Reporter on January 22, 2024.

David Koepp adapted Crichton’s script for the first Jurassic Park movie

The question on everyone’s mind is whether Mattel will continue to hold the license for the upcoming movie or if Hasbro or another toy manufacturer will take over the helm. Mattel has been the official toy manufacturer for the “Jurassic World” franchise since 2018. However, Hasbro had the license for the “Jurassic Park” franchise from 1993 to 2015. In 2015, Hasbro embarked on a journey to capitalize on the dinosaur frenzy with their “Jurassic World” toy line, but their efforts fell flat, leaving many puzzled by the lackluster performance. Fast forward three years later, and the license shifted to Mattel.

Some of the Hasbro Jurassic World toys that were panned by fans in 2015.

It is possible that Hasbro may try to regain the license for the “Jurassic World” franchise. However, there is no official statement from Hasbro or Universal Pictures regarding this matter. Another possibility is that a new toy manufacturer may take over the helm. It is worth noting that Mattel and Hasbro have teamed up in the past for licensing deals. They recently collaborated for licensing deals for Barbie and Transformers, which were tied to major theatrical releases.

It is still unclear whether Mattel will continue to hold the license for the upcoming movie or if Hasbro or another toy manufacturer will take over the helm. We will have to wait for an official statement from Universal Pictures to know for sure.

Should Mattel continue produce toys for the new Jurassic World movie or should another company take over the helm. Let us know in the comments below!

1 thought on “The Jurassic World Toy License: Will Mattel’s Reign Go Up in Smoke?

  1. Definently Mattel!!! Their products are absolutely amazing and I love collecting them. Hazbro’s spin off with the made-up hybrids was a cool idea, but the showing screws, cat puples, and visible scars are just too monsterous. THe JP and JW dinosaurs aren’t and weren’t supposed to be monsters, but creatures who were brought back to life and now have to life with humans. And I think Mattel does a great job of demonstrating that. SO EXCITED FOR THE NEW MOVIE!!!!!!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.