People Magazine insert

This 1993 promotional fold-out insert was included with the May 3, 1993 issue of People magazine, distributed ahead of Jurassic Park’s June 11th US theatrical opening. The piece functions as a bi-fold teaser: the front cover features the now-iconic gate scene with the simple, tantalizing tagline “Opening June 11th.”

Opening the fold reveals a dramatic full-spread featuring the classic T-Rex logo against a fiery red sun, flanked by evocative promotional copy including the lines “An Adventure 65 Million Years in the Making” and “Where Extinction Is a Thing of the Past”.