Cardboard VHS display

Produced to support the home video release of Steven Spielberg’s Jurassic Park, this full-size cardboard standee was displayed at retail locations to drive VHS sales during the film’s much-anticipated home debut. Point-of-sale display pieces of this type were a staple of video rental and retail marketing throughout the 1990s, and surviving examples in good condition are increasingly scarce.

The standee features striking original artwork depicting a Velociraptor mid-breach, tearing through the bars of its enclosure — a composition that distills the film’s core tension into a single, visceral image. Particularly noteworthy is the detail applied to the eyes: rendered in amber with a trapped mosquito visible within, they serve as a direct visual callback to the film’s central conceit and demonstrate a level of artistic care rarely seen in point-of-sale ephemera of the period.

As both a marketing artifact and a showcase of licensed artwork, this standee stands as a compelling document of the Jurassic Park merchandising phenomenon at its height.

Due to their size and fragile nature, intact standees from this period are considered exceptionally rare finds.