When Mattel took over the Jurassic World toy license in 2018, the stakes were high. Fans had been left frustrated by Hasbro’s previous offerings, which were often criticized for static designs, a lack of human figures, and inconsistent quality (also, screw holes). The franchise deserved better, and Mattel’s first line—launched to coincide with the release of Jurassic World: Fallen Kingdom—did not disappoint. It was a game-changer, setting a new standard for what modern Jurassic toys could be.
From the outset, Mattel’s approach struck a chord with both children and adult collectors. The new 3.75-inch scale allowed for a more cohesive line, with dinosaurs, human figures, and vehicles that could interact seamlessly. The Roarivores series, featuring fan-favorite species like the Triceratops and Allosaurus, introduced realistic sound effects and play-ready action features, becoming an instant hit. Meanwhile, the Super Colossal Tyrannosaurus Rex stole the show with its jaw-dropping size, capturing the imagination of kids while offering collectors an impressive display piece.
One of the key aspects that won fans over was Mattel’s attention to detail and authenticity. Dinosaurs were sculpted with an emphasis on movie accuracy, from Velociraptor Blue’s distinctive patterns to the sleek design of the Baryonyx. Lesser-known species like Protoceratops and Suchomimus also joined the lineup, reflecting Mattel’s commitment to showcasing the diversity of prehistoric creatures beyond the silver screen. The addition of human figures, including Owen Grady and Maisy Lockwood, added storytelling depth, allowing fans to recreate key scenes from the films—a feature sorely missing in prior lines.
Mattel didn’t stop at physical toys; they embraced technology to enhance the experience. Each dinosaur figure included a hidden QR-code that could be scanned using the Jurassic Facts App, unlocking Augmented Reality experiences, trivia, and games. This innovation brought the toys to life in a way that resonated with younger fans while nodding to the tech-forward themes of the franchise itself.
That’s not to say the transition was without criticism. Some fans pointed out issues like incomplete paint jobs on areas such as tails or nails, which left certain figures feeling unfinished. However, these concerns were minor compared to the overwhelming praise for the line’s creativit and affordability. Collectors were thrilled to see Jurassic toys that appealed to both play and display, while kids embraced the fun and interactive potential of the figures.
Center: Battle Damage Velociraptor (Mattel, 2018)
Right: Legacy Collection Jeep Wranger (Mattel, 2018)
Looking back, Mattel’s 2018 lineup wasn’t just a fresh start for Jurassic World toys—it was a cultural reset for the fandom. It reignited enthusiasm among longtime fans, introduced a new generation to the world of dinosaurs, and set a foundation for years of innovation. With highlights like the Roarivores series, the Battle Damage line, and the Super Colossal T. rex, Mattel’s first year with the license remains a defining moment in the history of Jurassic collectibles, showing just how powerful the right combination of creativity and respect for the franchise can be.
Which is your favourite Jurassic World toy by Mattel? Let us know in the comments!
