When CGI dinosaurs roared back to life on the big screen, Jurassic Park also captured imaginations through another kind of magic, its artwork. The iconic logo, the bold colors, striking silhouettes, and painterly realism of the early ’90s merch made even the simplest items feel like pieces of Isla Nublar itself. From stamp sheets to notebooks, the art wasn’t just packaging, it was part of the experience.
The Iconic Sunset
One of the most recognizable visual themes across Jurassic Park merchandise was the sunset gradient, a fiery blend of orange, yellow, and red that faded into the black horizon. Many merchandise, like this official souvenir stamp sheet, used this backdrop to perfection.
Against that iconic glow, the silhouettes of dinosaurs felt both menacing and majestic, echoing the film’s theme: the beauty and danger of nature reborn. This artwork didn’t just advertise the movie; it immortalized the feeling of standing in awe before something ancient and alive.
Artwork that sticks around
These Dutch Jurassic Park stickers carried that same adventurous energy. The hand-drawn style, with thick outlines and vivid color pops, made every sticker feel like a fossil find.
These weren’t just decorations for your school notebook. They were badges of honor with artwork and stills, proof that you were part of the phenomenon that made dinosaurs cool again.
McDonald’s Cups: Fast Food Meets Fine Art
Few things scream ’90s nostalgia like the McDonald’s cups. The Jurassic Park editions feature unique artwork inspired by scenes from the movie. These were more than collectibles; they were portable posters, each cup a canvas for bold dinosaur portraits.
Unique Artwork for Students
Even school supplies weren’t safe from the dino craze. Copywrite produced notebooks and other stationery sets with unique artwork. The art direction leaned heavily into that mix of danger and wonder, realistic textures for the dinosaurs, offset by bloody backgrounds.
The artwork of early Jurassic Park merchandise was more than marketing. It was world-building through design, a visual language of awe, fear, and fascination that extended the film’s impact beyond the cinema.
