After Jurassic Park: Dino Showdown wrapped up Hasbro’s run in 2013, it would take two years before dinosaurs returned to toy aisles. With the release of Jurassic World in 2015, the franchise got a full reboot — not just on screen, but on shelves too. And just like before, the packaging tells the story of each era.
Let’s walk through a decade of Jurassic World toy packaging, from the sleek introduction in 2015 to the latest visuals of Chaos Theory in 2025.
2015 – 2016: Jurassic World (Hasbro)
Right: Hybrid Armor Indominus Rex (Jurassic World: Dino Hybrid, Hasbro, 2016)
The new era began with an alligator-like skin aesthetic. Blue and red tones, and the silver Jurassic World logo matched the sleek, sanitized look of the film’s park. While the dinosaur sculpts were met with mixed reactions, the packaging was unmistakably modern, but it lacked the raw, adventurous energy of earlier lines.
2018: Jurassic World: Fallen Kingdom (Mattel)
Right: Roarivores Ceratosaurus (Jurassic World: Fallen Kingdom, Mattel, 2018)
Mattel took over in 2018 and instantly brought a bold, fiery new look. Fallen Kingdom packaging featured a volcanic eruption backdrop, and a metal fence-like structure on the foreground. It was dynamic, cinematic, and a clear departure from the sterile Hasbro years. For collectors, this marked the rebirth of the toy line.
2019: Dino Rivals (Mattel)
With the film behind them, Mattel launched its own narrative-driven subline. Dino Rivals packaging focused on vibrant reds and dynamic dino face-offs. The back of each box even featured “stats” for each dinosaur and a collectors card was included inside the packaging.
2020: Primal Attack (Mattel)
Right: Battle Damage Triceratops (Jurassic World: Primal Attack, Mattel, 2020)
Packaging shifted again, bringing in the park fences with an orange and yellow sunset background. The toy line itself introduced new play mechanics, and the packaging followed suit, wild, fast, and fierce.
2021: Dino Escape & Camp Cretaceous
Right: Allosaurus (Jurassic World: Camp Cretaceous, Mattel, 2021)
As Netflix’s Camp Cretaceous took off, the toy line adapted. Packaging became brighter and more character-driven, often featuring the animated cast and dinosaurs from the show.
2022: Jurassic World: Dominion
Right: Skorpiovenator (Jurassic World: Dominion, Mattel, 2022)
Dominion packaging went back to live-action roots. Dominated by amber tones on the foreground, matching that of the Dominion logo and a background matching the area where Claire and Owen lived in the Sierra Nevada mountains.
2023: Dino Trackers
Set in a post-Dominion world, Dino Tracker brought a fresh approach to packaging design. Dinosaurs were categorized by their natural habitats – desert, mountain, water, or forest – with each package themed to match the environment. Every box felt like part of a larger expedition, inviting collectors to step into the role of a real-world dinosaur tracker.
2024: Epic Evolution
Right: Danger Pack Plesiosaurus (Epic Evolution, Mattel, 2024)
With Epic Evolution, the packaging featured a stunning mountain landscape as its backdrop. A colored band across the top continued the Dino Tracker system, highlighting the habitat where each dinosaur would naturally live.
2025: Chaos Theory
The Chaos Theory packaging brings back the animated characters from the Netflix show on the front. The cracked, black stone texture at the bottom of the box gives it a rugged, survivalist feel, perfectly matching the tone of the new series. The classic Jurassic Park icon stands out against a dramatic orange sky, while the familiar habitat icon remains on the top, signaling the environment the dinosaur calls home.
Packaging evolution
In just ten years, Jurassic World toy packaging evolved from sleek blues to explosive reds and fractured neon. Each new design echoed the shifting tone of the franchise itself — from corporate theme park to wild, untamed survival.
Coming up next week: a look at the packaging of the sublines like Hammond Collection, Battle Damage and Amber collection.
